
New Zealand rabbit breed
Intelligent, gentle and outgoing, New Zealand rabbits make great family pets. Learn how to care for, feed and look after your New Zealand rabbit in our guide.
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New Zealand rabbit breed information and advice
Contrary to the name, New Zealand rabbits were bred in California in the early 1900s. Originally, they were mostly red in colour, but when a red roe produced a litter of white kits with red eyes, the new variation became more popular. They’re now often referred to as New Zealand white rabbits, although they do come in other colours.
New Zealand rabbits have dense, soft fur and upright ears. They’re the inspiration behind Easter Bunny depictions, have been used by magicians in magic tricks, and they’re also a chosen breed for medical research.
If you’re considering welcoming a New Zealand rabbit into the family, read on to learn all about this breed and how to care for them.
| New Zealand rabbit facts | |
|---|---|
Lifespan | 7 – 10 years |
How much | £25 – £40 |
Size | Up to 50 cm |
Weight | 4 – 5 kg |
Colours | Red, white, black, blue, mixed |
Grooming | Brush weekly, trim nails every six to eight weeks |
Temperament | Docile, calm, intelligent |
Exercise | Five hours a day to roam and play |
Insurance for your New Zealand rabbit
New Zealand white rabbits are a relatively healthy breed. But that doesn’t mean that they’re immune to health conditions.
Common health problems that can affect New Zealand rabbits include:
Rabbit insurance for your New Zealand rabbit may help towards the cost of vet fees and medical expenses if your bunny is poorly or injured.
How to care for a New Zealand white rabbit
Gentle and docile they may be, but New Zealand rabbits need as much care and attention as any other pet. Find out how to keep your rabbit healthy and happy below.
Temperament and behaviour
New Zealand rabbits are laidback, gentle and calm. This makes them ideal pets for families with small children and other pets as they are less skittish and nervous than other rabbit breeds. But it’s important to keep loud noises and sudden movements to a minimum to avoid spooking them.
They are sociable creatures and enjoy the company of other rabbits or their humans, so take the time to interact with them every day to avoid a lonely bunny.
So, is a New Zealand rabbit right for you?
Gentle, placid and intelligent, the New Zealand rabbit is a popular pet for families. They are equally happy living indoors or out and have relatively low care needs compared to many other pets.
If you’re looking for a cuddly, low-maintenance pet that the whole family can shower with affection, a New Zealand rabbit might be right for you. Whether you opt for the distinctive white fur and red eyes, or another colour combination, you’re sure to get a friendly and companionable pet.


